Amazon May Go Head-To-Head With Netflix
And now, a bit of a digression from politics… just cause every once in a while, we all need something a little lighter.
Netflix’s streaming service, which has helped make the company the second-largest U.S. media subscription service and boosted the firm’s market value, may finally get competition from Amazon.com.
Amazon, led by CEO Jeff Bezos, has been rumored to work on a streaming video service offer bundled with its Amazon Prime service, which for an annual subscription fee of $79 a year gives users unlimited free two-day shipping, for a while. Tech blog Engadget over the weekend showed a screen shot of an ad that has since disappeared and mentioned content from BBC America and PBS.
I happen to be a customer of both Netflix and Amazon, though I cancelled my Amazon Prime membership when I got my Kindle, because I was hardly getting anything shipped to me–physically, at least–any more, having switched the vast majority of my book buying to Kindle books, which are “shipped” wirelessly and free even without Prime.
In fact, it may be that with the rise of the Kindle (one blogger has an estimate of 12 million–yes, million, with an m–Kindles sold so far), Amazon’s Prime may not be as popular as it once was, because of people doing what I did and not resubscribing to Prime after getting a Kindle. This may be Amazon’s way of rekindling (no pun intended) interest in the Prime program. If Amazon doesn’t raise the Prime pricetag, it works out as cheaper than Netflix:
“Amazon Prime includes free shipping for purchases and costs $79 per year, versus a Netflix streaming-only sub at $95.88.”
They’ve piqued my interest… I’ll be watching to see what Amazon does with this idea… and what Netflix does in response.